Career Highlights
- Enhanced product design for e-commerce and enterprise UX by leveraging hands-on expertise.
- Provided superior quality services focused on mobile application design with specializing in creating engaging and intuitive experiences across hybrid, progressive, and native apps.
- Strategically handled technical constraints and secured opportunities by utilizing HTML, CSS, JavaScript, React frameworks, and mobile UI standards.
- Boosted user experience and brand recognition by implementing design systems and responsive design patterns for iOS, Android, and the web.
- Improved usability by incorporating accessibility principles into the design process to accommodate all users.
- Ensured compliance of all web content with Web Content Accessibility Guidelines (WCAG) to meet the highest standards of accessibility.
- Familiarity with atomic design methodology and an interest in the challenges that come with building and maintaining design systems.
Career Experience
Product Designer-US Bank 2022-2025
In this role, I provided strategic recommendations on product development based on user feedback and data. I determined customer requirements and expectations by conducting user analysis and enhancing the buying and supplier experiences across desktop, mobile, API, and file interfaces. To achieve this, I conducted interviews and led a design sprint in collaboration with UX Research and Content Specialists. By creating a design system, I decreased design iteration time by 10% and improved overall design quality. I transformed user experiences by implementing user-centered design principles, leading to a 30% improvement in usability and a 60% increase in customer interaction through the development of new and improved interfaces. I enhanced user experience by designing new global and footer navigation for Access Online and ensured design consistency across platforms by developing detailed style guides. Additionally, I simplified complex processes by redesigning the information architecture and collaborated with engineers to design branded themes and interaction designs for component features. Working closely with developers from product conception to delivery, I integrated the design vision with technical specifications. Lastly, I increased the consistency and functionality of CMS products by utilizing tools such as Storybook for design systems.
Senior UX/UI Design-Darby Dental 2021-2024
In this role, I utilized HubSpot and HTML to develop email templates, screen designs, scenarios, end-to-end experiences, interaction models, design systems, and landing pages. I slashed the bounce rate by 42% and increased conversions by 35% by devising a blueprint for a new site and overseeing the entire project lifecycle. Working with specialists, I improved accessibility features to enhance the user experience. By prioritizing user-centered design, I created accessible product interactions that significantly improved user satisfaction. I increased customer retention for equipment by 20% through the implementation of a new CRM system. Additionally, I achieved a 40% increase in membership sign-ups and subscriptions by overhauling the customer loyalty interface and optimizing the user experience. I designed intuitive, visually appealing interfaces for apps, mobile e-commerce, and desktop sites. Leading the customization, implementation, and optimization of HubSpot CRM workflows, I streamlined operations and improved efficiency. Lastly, I enhanced usability by 50% and boosted user engagement by 70% by developing a comprehensive user interface design system.
Senior UX|UI Designer-Publishers Clearing House 2014-2021
In this role, I successfully delivered projects on time by overseeing all aspects of the UX subscription experience cycle, from conceptualization and user flows to wireframing, prototyping, and development. I lowered the cart abandonment rate by 28% over one fiscal year by conceptualizing and executing a multi-channel retargeting strategy. By leveraging data analytics to optimize customer segmentation, I achieved a 15% uplift in conversion rates. Additionally, I increased the average order value by 17% through the introduction of successful cross-selling initiatives across multiple product lines in collaboration with product teams. I also designed interfaces and interactions for gaming and e-commerce apps for iOS and Android.
Lead Digital Designer- Bolt Web Solutions 2013-2014
I monitored the technical aspects of front-end delivery for projects, overseeing websites, ad campaigns, emails, applications, UI/UX, information architecture, and mobile branding projects from concept to completion. I developed marketing and sales collateral for print and web, creating banner ads for both internal and external sites as needed. My projects ranged from brochures, ads, flyers, and online marketing materials to email blasts, newsletters, mailings, and promotions. I also created static photographic and non-photographic graphic assets while collaborating with the E-Commerce Marketing Manager and E-Merchant to ensure images aligned with branding and promotional messaging.
Education and Certification
New York City College of Technology, CUNY
Bachelor of Technology
The University of Sydney Nano Institute
Innovation Through Design: Make Break, Repeat
EXPERIENCE




Popular Skills
Design
AREAS OF EXPERTISE
Skilled in human-centered design methods, from discovery to user testing, to create web and mobile solutions.
Experienced in inclusive design and accessibility guidelines, integrating diverse perspectives into design solutions
Strong understanding of design systems, responsive design, and current design patterns for iOS, Android, and the web.
Proficient in understanding technical constraints and opportunities, with knowledge of HTML, CSS, JavaScript, React frameworks, and mobile UI standards.
Advanced ability to articulate creative interactive solutions. Strong visual design understanding with an awareness of the impact of typography, layout and composition, color theory, grid systems and use of photography.
Practiced in agile-inspired processes, worked effectively with agile/scrum teams.
Coding & Platform
HTML/HTML5
CSS
Jquery/Javascript
Wordpress
Shopify
Hubspot
Tools/Software
Figma
InVision
Sketch
Adobe XD
JustinMind
AuxreRP
UXPin
Mural
Miro
Bootstrap
Adobe Creative Suite
JIRA
Responsibilities
Design System
Lead the development, evolution, and maintenance of the Design System, ensuring consistency and scalability across all digital products.
Visual Design
Utilized expertise in visual design to create stunning and intuitive user interfaces for Mobile and Web Applications.
Interaction Design
Developed interaction design solutions that enhance user engagement and usability, aligning with client’s brand identity and product objectives.
Collaboration
Own initiatives to drive design system education and adoption throughout the product engineering organization and design team fostering a culture of design consistency and collaboration.
